Founded 2018 · 50+ B2B storefronts · Shopify Premier Partner
Shopify Plus implementations, Akeneo PIM, ERP integration, and AI-powered commerce transformation. Built by a team that has run these operations from the inside.
Growth
We unlock the full potential of your B2B brand by creating distinctive experiences with dedicated storefronts and personalized offerings. We help you orchestrate a seamless brand experience across all your sales channels: online stores, marketplaces, physical stores, and more.
Learn moreStrategy
Running separate platforms for B2B and B2C? It's time to streamline. With a Hybrid B2B/B2C eCommerce strategy, you can consolidate your online operations, reducing complexity and platform management while enhancing customer experience.
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Strategy
We connect your Shopify Plus store to the tools you already use through Patchworks iPaaS and custom-built connectors—ensuring smooth operations across B2B and B2C sales.
Sync orders, inventory, and pricing with Tecsys, SAP, NetSuite, Microsoft Dynamics, and more.
Centralized product data with Akeneo for consistent B2B and B2C content.
Personalized marketing and sales automation with HubSpot, Klaviyo, and Yotpo.
Enhanced product discovery with Algolia.
AI agents are already completing purchases inside Google Search, Gemini, and ChatGPT — without the buyer ever visiting your website. Google's Universal Commerce Protocol (UCP), co-developed with Shopify, is making agentic commerce real.
We help manufacturers and distributors prepare for this shift: structuring product data for AI discovery, implementing Generative Engine Optimization (GEO), and building commerce infrastructure that works for both human buyers and AI agents.
If your catalog isn't structured for machine-readable discovery, your products are invisible to the next generation of B2B purchasing. We fix that.
Learn moreCase studies
We've helped wholesale distributors, manufacturers, and retailers unify their B2B and B2C operations.
All case studiesUnified B2B/B2C workwear commerce on Shopify Plus with in-store POS and online customization services.
Learn moreB2B commerce platform with CRM integration and AI-powered product discovery for streamlined wholesale ordering.
Learn moreD2C retail and in-store experience unified on Shopify with single inventory and real-time POS sync.
Learn moreWhy Human After All
We are practitioners who run B2B commerce. Unlike traditional agencies that hand off to junior teams, our senior strategists stay involved from strategy to launch. This operator-led approach means decisions are grounded in real-world experience—not theory.
Strategy and implementation in one team
Handoff between strategy and dev
B2B and Shopify Plus specialization
Generalist eCommerce
Long-term partnership and retainers
Project-based engagements only
Clients
"Human After All understands and adapts to our market needs, which isn't easy to do."
— Fred Hunter, Operation Director, DTD 2009
Latest articles
Weekly practitioner insights. Shopify Plus & Akeneo.
A16z just put $1.1B behind an AI startup built for industrial distributors. That sentence alone would have been unthinkable two years ago. Industrial distribution was the last sector anyone in Silicon…
Read moreI didn’t expect the future of eCommerce operations to come from open-source. But here we are. Meet OpenClaw OpenClaw is an open-source AI agent that runs 24/7 on your computer. You message it on Whats…
Read more$15 trillion in US B2B sales. Sounds massive. But here’s what the headlines don’t tell you. The Real Breakdown 75% of digital B2B is EDI. Computer-to-computer. Automated POs between systems set up yea…
Read moreThe most common objection I hear from CFOs about B2B eCommerce investment: “You’re just moving orders from the phone to the website. That’s not growth. That’s a channel shift.” I used to struggle to a…
Read moreCommon questions about B2B eCommerce, Shopify Plus, and Human After All.