18+ years operating B2B commerce · Shopify Partner · Akeneo Partner
Shopify Plus implementations, Akeneo PIM, ERP integration, and AI-powered commerce transformation. Built by a team that has run these operations from the inside.
What We Do
Human After All is a Shopify Plus B2B consultancy based in Montreal. We help manufacturers and distributors launch and scale B2B eCommerce operations — from platform implementation to ERP integration to AI-powered workflows.
Custom B2B storefronts with company accounts, volume pricing, net payment terms, and checkout extensibility via Shopify Functions.
Real-time integration with SAP, NetSuite, Microsoft Dynamics, Epicor, and ServiceCentre. Orders, inventory, pricing, and customer data synced bidirectionally.
Product information management for complex catalogs. Data modeling, enrichment workflows, AI-powered descriptions, and multi-channel distribution.
AI-powered product enrichment, automated quoting, intelligent search, and agentic commerce integrations that scale B2B operations.
Services
Replatform from Magento, custom builds, or legacy systems to Shopify Plus. Full B2B setup: company accounts, catalogs, net terms, and checkout customization. Migration with SEO preservation and zero-downtime cutover.
Strategy & Consulting →Integrate Shopify Plus with your ERP, PIM, and CRM. We connect SAP, NetSuite, Dynamics, Tecsys, Akeneo, HubSpot, and more — through Patchworks iPaaS or custom API connectors.
Platform & Integration →Optimize performance, measure what matters, and scale into new channels. B2B analytics, AI-powered catalog enrichment, Generative Engine Optimization, and conversion rate optimization.
Measure & Optimize →Proof
Four distinct buyer experiences on Shopify Plus — consumers, schools, enterprises, and corporate programs — replacing a one-size-fits-all custom build.
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4 consecutive years of double-digit online growth for Quebec's largest electrical distributor. Digital became the default B2B ordering channel.
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Enterprise Akeneo PIM implementation across North America — bringing product data governance to a global tire manufacturer's catalog of thousands of SKUs.
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Two storefronts from scratch — a D2C Shopify store for consumers and a B2B platform for naturopaths with Odoo integration, product protocols, and self-serve wholesale ordering.
Read case study →Adoption & Analytics
Digital order penetration. Customer activation. Rep performance. We build custom dashboards that track the metrics that determine real B2B ROI — not vanity numbers.
Measure & Optimize →
We integrate Shopify Plus with the systems that run your business — ERP, PIM, CRM, and search — through Patchworks iPaaS and custom connectors.
Sync orders, inventory, and pricing with Tecsys, SAP, NetSuite, Microsoft Dynamics, and more.
Centralized product data with Akeneo for consistent B2B and B2C content.
Personalized marketing and sales automation with HubSpot, Klaviyo, and Yotpo.
Enhanced product discovery with Algolia and Bloomreach.
Shopify Plus B2B Accelerator
A pre-built implementation framework with 13 production-proven modules: ERP middleware, segment routing, approval workflows, corporate spend control, quick ordering, and a custom B2B account portal.
Built on real B2B operations. Not an app — a proven architecture we configure for your business.
Explore B2B Protocol →Generative Engine Optimization (GEO) is the practice of structuring your product data, website content, and technical infrastructure so that AI-powered search engines — including ChatGPT, Google AI Overviews, Perplexity, and Gemini — surface your products and your company in their generated answers. For B2B manufacturers and distributors, GEO means ensuring that when a procurement team or AI purchasing agent asks “who sells [product category] in [region],” your catalog and your brand appear in the answer.
AI agents are already completing purchases inside Google Search, Gemini, and ChatGPT — without the buyer ever visiting your website. Google's Universal Commerce Protocol (UCP), co-developed with Shopify, is making agentic commerce real.
We help manufacturers and distributors prepare for this shift: structuring product data for AI discovery, implementing Generative Engine Optimization (GEO), and building commerce infrastructure that works for both human buyers and AI agents.
If your catalog isn't structured for machine-readable discovery, your products are invisible to the next generation of B2B purchasing. We fix that.
Why Human After All
We are practitioners who run B2B commerce. Unlike traditional agencies that hand off to junior teams, our senior strategists stay involved from strategy to launch. This operator-led approach means decisions are grounded in real-world experience—not theory.
Strategy and implementation in one team
Handoff between strategy and dev
B2B and Shopify Plus specialization
Generalist eCommerce
Long-term partnership and retainers
Project-based engagements only
"Human After All understands and adapts to our market needs, which isn't easy to do."
— Fred Hunter, Operation Director, DTD 2009
Founder
18+ years as a B2B commerce operator. Former Director of Digital Channels at Lumen (Sonepar Group). Forbes Agency Council member. International speaker at B2B Online Chicago, Master B2B, and Brands2Buyers Paris.
Meet the founder →Latest articles
Weekly practitioner insights. Shopify Plus & Akeneo.
Average time for a Schneider Electric employee to get a satisfactory output from their AI tools: 117 minutes. Average prompts to get there: 43. That number didn’t come from a pessimist. It came from t…
Read full article →Every existing tool I tested was either a $400/month enterprise SEO platform with GEO features bolted on, or a free generic checker that scored your schema and called it a day. Useful work in both cas…
Read full article →Most B2B distributors I talk to are making three expensive mistakes with Generative Engine Optimization right now. And the agencies pitching them “GEO audits” are making it worse. When I started advis…
Read full article →Common questions about B2B eCommerce, Shopify Plus, and Human After All.