Unlock your brand potential.

Helping create a perfectly integrated digital ecosystem. We're in it for the long haul.

Strategy & Consulting

We work with manufacturers and distributors to build B2B commerce strategies that connect to commercial outcomes — not slide decks that sit in a drawer.

Central to our process is acquisition, reengagement, and retention.

Our strategy work covers platform consolidation, data architecture (ERP → PIM → storefront), B2B buyer journey mapping, multi-market expansion, and AI readiness. We focus on the decisions that determine whether a digital channel generates revenue or creates overhead. Every strategy engagement is grounded in operator experience — 18+ years of running B2B commerce operations from the inside, not just advising on them.

Contact us

We also offer platform integration and Akeneo PIM implementation—same team, one roadmap.

Strategy & Consulting

Digital Transformation

  • Define strategic digital vision aligned with business goals
  • Map current state and future state across people, process, and platforms
  • Automate repetitive workflows to reduce cost and manual effort
  • Use analytics to prioritize initiatives with highest ROI
  • Align internal stakeholders across operations, sales, marketing, and IT

Digital Design

  • Design high-converting UI/UX based on customer data and best practices
  • Create CMS-ready prototypes optimized for Shopify Plus themes and Liquid
  • Optimize design for mobile performance and speed
  • Build flexible components for landing pages, promotions, and product storytelling
  • Ensure brand consistency across front-end touchpoints

Email Marketing

  • Set up Klaviyo flows for abandoned cart, welcome series, and winbacks
  • Segment lists by customer type, behavior, and lifecycle stage
  • Sync HubSpot CRM data with Shopify for unified contact profiles
  • Automate lead scoring, deal stage tracking, and follow-up sequences
  • Build reporting dashboards to measure engagement and pipeline impact

AI & Agentic Commerce Readiness

  • Assess your product data readiness for AI-driven discovery and agentic purchasing (UCP, MCP)
  • Develop a Generative Engine Optimization (GEO) strategy so your products surface in AI search results
  • Evaluate where AI automation delivers ROI — catalog enrichment, content generation, demand forecasting, customer service
  • Build a roadmap for agentic commerce: structured product feeds, checkout integration, and AI agent compatibility

Frequently asked questions

What does a B2B eCommerce strategy engagement include?
We start with a discovery phase to understand your business model, systems, and goals. From there, we deliver a strategic roadmap covering platform selection, data architecture, buyer journey mapping, and a phased implementation plan with commercial priorities.
How long does a B2B digital transformation take?
It depends on scope. A focused strategy engagement takes 4–6 weeks. A full platform migration with ERP integration typically runs 4–8 months. We scope in phases so you see value before the project is complete.
Do you work with companies outside of Canada?
Yes. We serve clients across Canada, the United States, and France. Our team is bilingual (English/French) and we've delivered projects for enterprise clients with global operations.