About Us
Strategy
Human After All is a practitioner-led B2B eCommerce agency based in Montreal.
We specialize in Shopify Plus B2B implementations, Akeneo PIM architecture, ERP integration, and AI-powered commerce transformation for mid-market manufacturers and distributors across Canada, the United States, and France.
We were one of the first three agencies in Canada to earn Shopify Plus Expert accreditation in 2016. Today, we're a Shopify Plus Partner, Akeneo Certified Partner, and Patchworks Integration Partner.
What sets us apart is simple: we've been on both sides of the table. Our founder spent years as a senior commerce leader at manufacturers and distributors — managing teams, P&Ls, ERP integrations, and the organizational change that makes digital actually work. That operator experience shapes every engagement. We don't just recommend platforms. We implement them, connect them to the systems you already run, and make sure your team adopts them.
Our primary platform is Shopify Plus. For PIM, we implement Akeneo. For integration, we use Patchworks iPaaS or build custom API connectors depending on the complexity of the landscape. We've also delivered projects on BigCommerce and WordPress when those were the right fit. We work with businesses that take their B2B commerce seriously — and need a partner who has actually done what they're asking us to help them do.
Our Approach
We combine design-focused ideas with metric-oriented practices
Replatform or relaunch your e-commerce websites with real results. From day one, we listen to your goals and help you make them a reality. We take a relationship-centric approach—our projects are partnerships, and we refine where necessary to create the best possible experience for your customers.
Our Values
ROI Focused
Metrics matter. From proposal to ideation to implementation, we keep ROI at the forefront.
Specialist Approach
We're experts who live and breathe eCommerce.
Client-Focused
Our clients aren't just numbers. Each gets dedicated resources and full-stack team support.
Rudy Abitbol
Founder, B2B eCommerce Consultant
B2B eCommerce consultant with 18+ years of experience as a senior commerce leader at multiple manufacturers and distributors. Rudy brings operator-level clarity to complex B2B commerce transformations — with the perspective of someone who has actually run these operations from the inside.
Shopify Plus & Akeneo PIM specialist. International B2B commerce speaker. Forbes Agency Council member. Speaker at B2B Online Chicago, NRF Retail's Big Show Europe, B2B Connect, and RDVeCommerce.