Insights on eCommerce

Weekly practitioner insights. Shopify Plus & Akeneo.

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The B2B Market Has a $2 Trillion Secret

$15 trillion in US B2B sales. Sounds massive. But here’s what the headlines don’t tell you. The Real Breakdown 75% of digital B2B is EDI. Computer-to-computer. Automated POs between systems set up yea…

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AI Doesn't Verify. It Retrieves.

Ahrefs invented a fake luxury paperweight company called Xarumei last month. They built the website in an hour. AI-generated product photos. Absurd prices—$8,251 for a paperweight. A brand name that r…

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1P vs 3P on Amazon: What B2B Teams Miss

With Amazon Business pushing toward tens of billions in B2B GMV, manufacturers and distributors now face a harder question: not if they should be on Amazon, but how . At B2B Online in Atlanta, we took…

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AI Agents: B2B's Next Profit Driver

Traditional automation follows predetermined rules—IF this, THEN that. AI agents, however, operate on a fundamentally different principle. They combine machine learning capabilities with specialized d…

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Québec's Path Forward in B2B eCommerce

At the recent RDVeCOMMERCE , I joined Novatize and a group of innovative companies that are working on #B2BeCommerce integration. Our discussions delved into crucial challenges and opportunities for B…

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