HUSKY BOUTIQUE
How a 55-year-old Quebec institution serving 20,000+ workers annually replaced a one-size-fits-all custom site with four distinct buying experiences on Shopify Plus — consumers, schools, enterprises, and corporate uniform programs.
Visit website →A site built for no one
Since 1969, Husky Boutique has been equipping Quebec workers from head to toe — workwear, uniforms, safety footwear, and custom embroidery with over 50,000 personalized items per year. More than 20,000 workers across every trade rely on Husky annually. François Drainville, the owner and president, has built a business that serves radically different buyers: individual consumers walking into a store, school administrators ordering student uniforms, HR directors managing employee clothing allowances for multi-location companies, and corporate procurement teams with strict spend controls.
The problem was that their website treated all of these buyers the same way. A single custom-built site tried to serve consumers, schools, enterprises, and corporate programs with one generic experience. It fit no one well.
This wasn't a technology problem. It was a business model problem expressed through technology. Husky Boutique didn't need a "new website." They needed a platform that understood they were running four different businesses under one roof — and that each buyer segment had fundamentally different needs around product visibility, pricing, ordering workflows, and payment.
The custom-built site was expensive to maintain, disconnected from their ServiceCentre ERP, and couldn't support the kind of B2B self-service that their corporate and enterprise clients were starting to expect. Every change required custom development. Every order required manual processing. Every client got the same catalogue, the same prices, the same experience.
Four buying experiences on one platform
Rather than building four separate storefronts — which would have multiplied costs and complexity — we designed a unified Shopify Plus architecture that delivers a tailored experience based on who's logged in.
Consumers get a standard retail shopping experience — browse, buy, done. Schools get dedicated uniform programs with school-specific product assortments. Enterprises — companies like Huot with multiple locations — get centralized ordering with location-based shipping, customer-specific catalogues, and consolidated account management. Products reserved for their employees aren't visible to anyone else.
Corporate programs get something more sophisticated: an employee uniform allowance system powered by corporate gift cards. HR sets the budget per employee. Employees self-serve within their allowance. Finance receives automated monthly expense reports broken down by employee. The company controls what gets spent without micromanaging every order.
We integrated a custom app that gives B2B customers an advanced "My Account" portal — making self-service ordering intuitive enough that adoption happened naturally rather than requiring training. The portal handles customer-specific pricing, dedicated catalogues, quick order and bulk ordering, quoting, order approval workflows, sales rep-assisted ordering, reordering, and multiple shipping addresses.
We integrated the platform with Husky's ServiceCentre ERP for real-time data flow — inventory, pricing, order sync — and connected Shopify POS so the in-store experience and online experience run on the same system. One inventory. One customer record. One source of truth.
Most agencies would have treated this as a migration — move from the custom site to Shopify, make it look nice, call it done. The real work was understanding that Husky Boutique's business model required four distinct commerce experiences, and designing an architecture that delivers all four without the cost and complexity of maintaining four separate platforms.
"Human After All's technical expertise and solution-oriented mindset have been strong throughout the project. The team has reduced manual handling, improved data consistency, and positioned the company to scale B2B clients."
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