Human After All

Shopify Plus for Modern B2B

We help manufacturers and distributors build frictionless B2B commerce—integrated with ERP, PIM, and powered by AI.

Built by Practitioners, Not Just Developers

We're a hands-on Shopify Plus agency specializing in B2B transformation. From AI-powered buying experiences to ERP and PIM integrations, we focus on scalable, technical solutions that actually move the needle.
Growth

B2B Growth, Engineered on Shopify Plus

We design tailored B2B storefronts with quick order, PO terms, volume pricing, and customer-specific views. Our work powers seamless buying across all channels — from online portals to reps, Amazon, and more.
Strategy

Hybrid B2B/B2C? We've Done It at Scale

Unify B2B and DTC under one stack. With real-time pricing, customer groups, and product logic, we help brands consolidate tech debt while delivering personalized experiences across all audiences.
Strategy

Why Go Hybrid?

Eliminate duplicate platforms
Streamline team workflows
Centralize inventory and pricing
Personalize B2B and DTC journeys
Scale faster with unified data

Connect Shopify to What Matters

We help businesses connect their Shopify Plus store to the tools they already use, ensuring smooth operations across B2B and B2C sales.

ERP Integrations

Sync inventory, pricing, and orders with NetSuite, SAP, Microsoft Dynamics, and more.

PIM with Akeneo

Centralize product data and accelerate enrichment for Amazon, Shopify, and marketplaces.

AI-Powered Search

Boost discovery with Algolia, dynamic recommendations, and custom merchandising.

Custom Shopify Apps

We build B2B essentials: portals, multi-user accounts, quote flows, and advanced pricing.
AI for Productivity

Let AI Do the Busy Work

From intelligent pricing to quote automation, we help B2B teams reduce manual tasks, personalize the buying experience, and surface better data for sales and ops. It's not just AI—it's productivity at scale.
Automate pricing, quoting, and reorder workflows
Use predictive logic to boost conversions
Reduce time spent on enrichment & categorization
Deliver faster product discovery and recommendations
Marketplace Support

Amazon, Amazon B2B, Walmart? We Can Help.

We help you grow on Amazon.ca, Amazon B2B, and Walmart.com—with integrated content, operational workflows, and channel-ready product data. From A+ content to ERP-connected execution, we've got you.
Case studies

Trusted by North American Manufacturers & Distributors

We’ve helped wholesale distributors, manufacturers, and retailers unify their B2B and B2C operations
Lumen — Full-stack Shopify Plus launch and ERP integration across 50+ branches
AMG Medical — Custom B2B workflows and Amazon growth strategy
Husky — B2C and B2B launch with product customization and industrial UX

HUSKY

B2C and B2B workear commerce that offers professional workwear and customisation services.
Clients

We grow brands across all industries and verticals.

Clients
Human After All transformed our B2B strategy with seamless Shopify Plus integration and practical leadership. Their real-world understanding of ERP and customer experience is unmatched.
— DTD2009
Latest articles

Insights on eCommerce

Hudson’s Bay Didn’t Fail at eCommerce—They Misunderstood the Assignment

I’ll be honest—this one hits differently. HBC isn’t just a brand. It’s part of Canadian retail history. A 354-year-old icon that outlived empires. And now, suddenly... it’s gone silent online.

AI Agents: B2B's Next Profit Driver

While most B2B companies are still busy fine-tuning outdated automation, the real leaders are quietly rolling out AI agents—and seeing 40%+ efficiency boosts in just months.
Bulk discount
x20 $250.00 -20%
Sales Agent Platform

453

Last 30 days
15% increase from last quarter
$206.48
Average order value

+33%

Conversion rate
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#347809
March, 18, 2025
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